About us

The story of FITNESS CANDY

Five years ago, the founder of FITNESS CANDY walked into a supermarket in Scandinavia and discovered something that was still missing in the Netherlands: an abundance of high-protein snacks. In particular, the BAREBELLS bars, available in countless flavors, stood out. That moment set everything in motion.

When the gym closed its doors during COVID, a new opportunity arose. FITNESS CANDY started selling brands like BAREBELLS and GRENADE. This quickly grew into a great success.

But it didn't stop there. The urge to discover more and bring exclusive brands to the Netherlands and Belgium became our mission. Not just the big names, but also unique flavors that are unavailable anywhere else. We took that step, and now we can offer you something truly unique. And pay attention: we are often the first to launch the newest flavors from BAREBELLS, GRENADE, and other top brands.

The next logical step? Our own brand. We didn't just want to make protein bars, but the most delicious ones, with a unique bite and taste. And we succeeded. We continue to innovate and constantly come up with new flavors to provide you with the best protein bars.

But we go further. New protein products are ready, healthy snacks with better nutritional values and fewer calories. And it doesn't stop there: our own WHEY protein shakes are under development and will come in a wide range of flavors.

Over the past four years, we have grown explosively, and that's thanks to you. Our loyal customers make this possible, and we are far from finished. This is just the beginning.